Industry: Pet Store & E-commerce
Location: Dhaka, Bangladesh
Project Duration: November 2021 – December 2023
Services: Complete SEO, Website Redesign, Content Marketing, Local SEO
The Challenge
When Pet Zone BD came to us in October 2021, they were dealing with challenges that plague many e-commerce brands.
Their website failed to meet search engine best practices, the design suffered from technical issues that disrupted user experience, and—despite offering quality pet products—they had virtually no visibility on Google when pet owners searched for supplies.
What they needed wasn’t a patchwork of quick fixes. They needed a full-scale digital transformation.
Our Strategy
We didn’t rush into optimization. Instead, we began with a comprehensive SEO audit to uncover the root causes holding the site back.
Phase 1: Foundation (Month 1-3)
- Technical SEO Audit: We uncovered critical technical barriers that were preventing search engines from effectively crawling and indexing the website.
- Keyword Research: We researched over 100 geo-focused keywords such as “pet food price in Bangladesh” and “dog accessories shop in Dhaka,” based on what real customers were actively searching for.
- Website Redesign: The existing Laravel-based site required a structural overhaul. We rebuilt it using SEO best practices, clearer navigation, and significantly improved loading speed. Our website design company in Bangladesh expertise ensured both aesthetics and functionality.
- Content Foundation: We developed SEO-friendly product descriptions and category pages designed to appeal to both search engines and pet owners.
Phase 2: Growth (Month 4-12)
- Content Marketing: Consistent blog publishing around pet care, product recommendations, and locally relevant pet ownership topics.
- Google Business Profile: Strengthened their local visibility so nearby customers could easily discover the business. Learn more about the importance of GBP for local businesses.
- Link Building: Secured high-quality backlinks from pet-focused websites and reputable local directories.
- On-Page Optimization: Optimized meta titles, descriptions, headers, and internal linking across the entire website.
Phase 3: Domination (Month 13-24)
- Advanced Content Strategy: Released long-form guides and comparison content targeting high-intent, conversion-ready keywords.
- Image & Video SEO: Enhanced image optimization for Google Images and introduced video content to boost engagement.
- Continuous Monitoring: Ongoing monthly performance analysis with data-driven refinements to keep growth accelerating. Our website maintenance services in Bangladesh ensured the site remained optimized.
The Results
The numbers tell a powerful story.
November 2021 (Starting Point)
- Total Sessions: 1,548
- Organic Search Traffic: 802 sessions (51.81%)
- Engagement Rate: 52.52%
December 2023 (After 2 Years)
- Total Sessions: 17,186
- Organic Search Traffic: 12,459 sessions (72.5%)
- Engagement Rate: 66.1%
- Average Session Duration: 1m 13s
- Total Revenue Generated: ৳719,536.10
Key Wins
- 1,011% increase in total website traffic
- 1,454% growth in organic search sessions
- Organic traffic share jumped from 51.81% to 72.5%
- Engagement rate improved by 13.58%
- 70-80% of target keywords ranking on Google’s first page
- Strong revenue generation from organic traffic alone
By December 2023, organic search had become their primary source of traffic—and more importantly, that traffic was consistently converting into real sales.
What Made This Work?
- We didn’t pursue short-term gains—we focused on building a long-term, sustainable SEO foundation through our professional SEO service.
- Every decision was user-first, ensuring a smoother and more helpful experience for pet owners searching for the right products.
- We remained consistent, knowing SEO is an ongoing process, not a one-off task. Our 24-month commitment allowed for continuous optimization and strategic adaptation.
- And we paired strong technical expertise with deep local insight. Understanding the Bangladesh market enabled us to target the right keywords and create content that truly resonated. This is why local SEO is a game changer for Bangladeshi businesses.
Comparing Year-Over-Year Growth
November 2022 vs December 2023
Even in the mature phase of the project, growth continued:
- Sessions: 12,425 → 17,186 (38% increase)
- Organic Search: 7,167 → 12,459 (74% increase)
- Revenue: ৳383,707.48 → ৳719,536.10 (87% increase)
This proves that good SEO compounds over time. The longer you invest, the better the returns.
Key Takeaways for Business Owners
If you’re thinking about investing in SEO for your business, this case study offers some clear lessons:
- SEO requires patience. We set realistic expectations with Pet Zone BD—initial progress within three months and strong rankings after twelve—and we delivered exactly that.
- The technical base is critical. Even the most attractive website fails if search engines can’t properly crawl and understand it.
- Local SEO delivers impact. For businesses targeting specific areas, geo-focused keywords attract customers who are ready to buy. Explore our local SEO service for more details.
- Content still drives results. Consistent, useful content keeps a website relevant, visible, and competitive in search results.
- Success isn’t the finish line. E-commerce is highly competitive, and continuous optimization is what keeps you ahead of the competition. Avoid common e-commerce SEO mistakes in Bangladesh to maintain your edge.
But I Don’t Know Anything About Technology…
This is what Mr. Zubayer, the founder of Pet Zone BD, shared with us at Khan IT when we first met him in October 2021.
“Bhai, আমি technology নিয়ে কিছুই জানি না। আমি শুধু pets নিয়ে বুঝি। Website, SEO, এসব তো আমার জন্য rocket science!”
Sound familiar?
If you’re reading this case study and thinking, “This looks impressive, but I’m not tech-savvy enough to take my business online” — you’re not alone.
Zubayer had the exact same concern. He was an expert in pet products. He deeply understood his customers. But digital marketing, website management, SEO—those areas felt completely out of reach.
Here’s what we at Khan IT told him:
“আপনার technology জানার দরকার নেই। আপনি pets expert, আমরা technology expert। আপনি আপনার ব্যবসায় ফোকাস করুন, digital দিকটা আমরা সামলাব।”
That mindset became the foundation of this entire journey—and ultimately, the results you’ve seen in this case study.
The Result?
You’ve already seen it above—1,454% organic traffic growth and ৳7+ lakh in monthly revenue, without Zubayer ever needing to become a web developer or SEO expert.
Your Business Expertise + Our Technical Expertise = Real Growth
There’s a persistent myth in the Bangladesh business community:
“Online-এ যেতে হলে আমাকে technology বুঝতেই হবে।”
The reality is far simpler—and far more practical.
You don’t need to be tech-savvy. You need the right partner who is.
What if you’re like Zubayer—zero technical knowledge?
If you’re a business owner who:
✓ Knows your products or services inside out
✓ Understands your customers deeply
✓ Wants to grow online
✗ But feels overwhelmed or intimidated by technology
You’re exactly who we built our process for.
That’s why we at Khan IT created a complete, no-jargon guide specifically for business owners like you:
→ “I Don’t Know Anything About Technology — Can I Still Take My Business Online in Bangladesh?”
Because growth shouldn’t depend on how technical you are—
it should depend on how well your expertise is amplified by the right digital strategy.
Ready to Grow Your Business Like Pet Zone BD?
This case study demonstrates one clear truth: strategic SEO produces real, measurable results for businesses in Bangladesh.
Whether you operate an e-commerce store, a service-based company, or a local shop, the right SEO strategy can fundamentally change your online visibility and growth trajectory.
We helped Pet Zone BD dominate its market—and we can do the same for your business. Explore our ecommerce SEO service or learn about the benefits of e-commerce SEO for your business.
If you’re looking for similar results, let’s discuss your SEO goals and build a custom strategy designed to deliver outcomes that actually matter. Visit our SEO case study page to see more success stories, or contact us to get started.