Client: Infinity Pool Services Pte Ltd (Singapore)
Industry: Swimming Pool Maintenance & Cleaning
SEO Partner: Khan IT
Project Duration: 3 Months
📌 Client Background
Infinity Pool Services Pte Ltd is a professional swimming pool maintenance company in Singapore with 15+ years of industry experience.
They serve residential condos, landed homes, and commercial pools across areas like Bukit Timah, Sentosa Cove, and East Coast.
Despite excellent service quality, their business relied mostly on word-of-mouth referrals.
Google was not generating consistent leads.
The Challenges (Before SEO)
1. Zero Visibility for Money Keywords
The website only ranked for the brand name.
It had no visibility for high-intent keywords like:
- pool maintenance singapore
- swimming pool cleaning services
- pool cleaning near me
As a result, potential customers were choosing competitors.
2. No Google Maps Presence
- Google Business Profile was unoptimized
- No reviews
- No service areas listed
The business was invisible in Maps & “near me” searches. Learn more about the importance of GBP for local businesses.
3. Technical SEO Problems (Critical)
A technical audit revealed:
- Page load speed: 5.2 seconds
- Poor mobile usability
- Crawl errors blocking pages
- No XML sitemap
- No schema markup
Google couldn’t properly crawl or trust the site.
4. Low-Quality Content
Service pages were:
- Very short (200–300 words)
- Generic and non-local
- No FAQs
- Weak calls-to-action
5. Weak Authority Signals
- Almost no backlinks
- No visible reviews
- No trust or credibility indicators
This negatively affected Google’s E-E-A-T signals.
Our SEO Strategy (Step-by-Step)
Phase 1: Technical SEO Fix (Week 1–2)
Actions taken:
- Improved page speed from 5.2s → 1.8s
- Mobile-responsive redesign
- Fixed crawl & indexing errors
- Added LocalBusiness + Service schema
- Created & submitted XML sitemap
- Enabled HTTPS security
Result: A strong technical foundation for SEO growth.
Phase 2: High-Intent Keyword Research (Week 2–3)
We focused on buyer-intent & local keywords, including:
- pool maintenance singapore
- swimming pool cleaning services
- pool cleaning near me
- pool maintenance bukit timah
- pool cleaning sentosa cove
This clarified Google’s understanding of the business.
Phase 3: Content Optimization (Week 3–6)
All service pages were rewritten with:
- Clear H1 / H2 structure
- Detailed service explanations
- Singapore-specific context
- Internal linking between services
- FAQ sections (voice search friendly)
- Strong, clear CTAs
Phase 4: Local SEO Optimization (Week 4–7)
This phase delivered the biggest breakthrough.
Key actions:
- Fully optimized Google Business Profile
- Added service areas & real photos
- Generated 12 genuine customer reviews
- Created location-based service pages
- Built Singapore local citations
📍 Maps impressions increased 3x within 2 weeks.
Phase 5: Authority & Backlink Building (Week 6–12)
We built links naturally from:
- Singapore home service blogs
- Local business directories
- Pool maintenance educational articles
- Client success story mentions
No spam links. No paid backlinks.
SEO Results After 90 Days
Organic Traffic Growth
- +212% Organic Traffic Growth – From 120 monthly visitors to 375+.
(Source: Google Search Console)
Keyword Rankings (Examples)
- pool maintenance singapore → Position #1
- swimming pool cleaning services → Position #1
- pool cleaning near me → Google Maps,→ Position #1
35 Keywords in Top 3 – Including core service keywords (“pool maintenance Singapore”)
Local SEO
- 1st page Google Maps visibility
- Consistent “near me” impressions
Lead Growth
-
- Before SEO: 8–10 leads/month
- After SEO: 28–32 qualified Monthly Leads Generated – Direct calls and form submissions from Google search.
ROI
- SEO investment recovered within the first month
Before vs After SEO Snapshot
|
Metric |
Before SEO | After 90 Days |
|
Monthly Traffic |
120 |
375+ |
|
Monthly Leads |
8–10 |
28–32 |
| Maps Visibility | Not Visible |
Top 3 |
Client Feedback
Before SEO, we depended mainly on referrals. Now we receive regular calls from Google and Google Maps almost every day. Khan IT changed how we grow our business. — Md Azim, Manager, Infinity Pool Services Pte Ltd.
Key SEO Lessons for Service Businesses
Local SEO drives the highest-quality leads
Technical SEO is non-negotiable
Helpful, local content converts better
SEO results compound after 2–3 months
Want Similar Results?
If you want more calls, more
leads, and consistent growth from Google, a trusted digital marketing agency like Khan IT can help. Our expert team delivers data-driven strategies designed to grow your business online.
Book a Free SEO Consultation today and discover how our professional SEO service can boost your rankings, traffic, and conversions.