| Summary
Khan IT rebuilt IFAD IT’s website using Next.js and Strapi, achieving a Google PageSpeed score of 90/100 and delivering the complete project in just 1 month — 66% faster than the 3-month deadline. The new site features server-side rendering for full SEO visibility, a headless CMS so the IFAD IT team can manage content without developer help, and a role-based admin system that keeps content publishing safe and structured. |
| 90 / 100
Google PageSpeed Score Confirmed at launch |
1 Month
Delivery Time vs. 3-month deadline |
66% Faster
Ahead of Schedule Not a single day late |
About IFAD IT: A Growing Tech Company With a Website That Wasn’t Keeping Up
IFAD IT is a Bangladesh-based technology company offering IT solutions, software development, and digital consulting for businesses across the region. Their team is skilled and their services are solid — but their website was telling a completely different story.
Like many growing companies, they were busy serving clients while their own digital presence got left behind. The gap between their actual capabilities and what their website communicated was costing them credibility — and business.
The Three Problems We Were Hired to Solve
1. An Outdated Website in a Competitive Market
The IT market in Bangladesh is growing fast. New companies enter every month, and standing out takes more than good service. IFAD IT’s old website looked dated, lacked a clear structure, and failed to guide visitors toward taking action—issues commonly addressed through a website redesign service. In a competitive market, that kind of website costs real business.
2. No Way to Update Content Without Calling a Developer
Every time IFAD IT wanted to update a page or publish a new article, they had to call a developer. There was no content management system in place. This caused delays, added ongoing costs, and frustrated the team — a dependency that simply should not exist in 2025.
3. Slow Load Speed Was Hurting Their Google Rankings
Google uses page speed as a direct ranking signal. According to Google, a one-second delay in mobile load time can drop conversions by up to 20%. IFAD IT’s slow site was losing them both search rankings and potential clients at the same time.
Frequently Asked Questions About This Project
What is Next.js and why is it good for SEO?
Next.js is a React-based framework that renders pages on the server before sending them to the browser. This means search engines like Google receive clean, fully-formed HTML they can index immediately — without waiting for JavaScript to run. The result is better crawlability, faster indexing, and stronger rankings than standard React apps, which render content on the client side and are often missed by search engine crawlers.
What is a headless CMS and how does it help a business?
A headless CMS (Content Management System) separates where content is stored from how it is displayed. Editors and marketing teams use a clean dashboard to create and update content, making it easier to build and manage a structured content cluster strategy over time. Developers control exactly how that content appears on the website. The result: non-technical team members can publish updates without touching code, while developers keep full control over design and performance.
How long does a custom web development project take?
A typical custom web development project takes 2–3 months, depending on scope and client responsiveness. The IFAD IT project was scoped for 3 months and delivered in 1 month — 66% ahead of schedule. This was achieved through daily progress updates, a dedicated single-project team, and weekly review sessions that eliminated the approval delays that slow most projects down.
What is a Google PageSpeed score and why does 90/100 matter?
Google PageSpeed Insights measures how fast and stable a webpage loads, scored from 0 to 100. Scores above 90 are classified as ‘Good.’ This matters for three reasons: Google uses Core Web Vitals (which PageSpeed measures) as a confirmed ranking factor, faster pages have lower bounce rates, and faster pages convert more visitors into leads. A score of 90/100 means IFAD IT’s site has a direct competitive advantage in both search and sales.
The Technology Choices That Made the Difference
Next.js: Fast Loading and Full Google Visibility
We chose Next.js because it solves two critical web development problems at once — page speed and SEO visibility.
Standard React apps load content on the client side. Search engines often miss that content entirely. Next.js renders pages on the server first and sends Google clean, fully-formed HTML it can index without any issues.
- Server-Side Rendering (SSR): Keeps every page fresh and always crawlable by Google
- Static Site Generation (SSG): Pre-builds pages so they load almost instantly for every visitor
- Core Web Vitals optimised: Built to pass Google’s speed and stability benchmarks out of the box
Strapi: A Headless CMS Built for Teams
We used Strapi as the backend content management system. Strapi completely separates content management from the front end — developers control how content is displayed, while non-technical team members get a clean dashboard to update content without touching a single line of code.
| Feature | WordPress | Headless Strapi (IFAD IT) |
| Page Speed | Slowed by plugins and themes | Fast — zero frontend bloat |
| Security | Frequent patches needed | More secure by design |
| Flexibility | Limited by theme structure | Fully customisable |
| SEO Control | Plugin-dependent | Built into the framework |
| Content Editing | Dashboard with plugin overload | Clean, role-based dashboard |
Role-Based Admin Dashboard: Safe Publishing for Every Team Member
We built a dynamic admin dashboard with three clearly defined user roles:
- Super Admin — Full access to everything: users, settings, and all content
- Editor — Can create, edit, and publish content, but cannot manage user accounts
- Author — Can write and submit content; requires editor approval before anything goes live
This structure means a junior writer cannot accidentally delete an important page. Every piece of content is reviewed before it goes live. Every team member works within defined boundaries — no confusion, no costly mistakes.
3-Month Deadline. Delivered in 1 Month. Here’s Exactly How.
We completed the IFAD IT project 66% ahead of schedule — not by rushing, but by removing the friction that slows most projects down.
- Daily progress updates. We sent daily updates through a project management tool. IFAD IT always knew what was being built, what was next, and what decisions they needed to make. Fast feedback meant fast progress.
- A dedicated single-project team. We assigned one focused team to this project from day one. No splitting attention across multiple clients. No waiting on shared resources. One team, one goal.
- Weekly review sessions. At the end of each week, we reviewed what was built, what was coming next, and whether anything needed to change. By launch day, IFAD IT had already approved every section. No last-minute surprises — just a smooth handover.
SEO Built Into the Code — Not Added On Afterwards
SEO starts with clean architecture, not just keywords. We built every component of the IFAD IT website with this principle in mind from the first line of code.
- Clean URL structure: Every URL is descriptive and keyword-relevant — no confusing strings or unnecessary parameters
- Unique meta titles and descriptions: Written for every page on the site, not duplicated or auto-generated
- Open Graph tags: So every page looks sharp and professional when shared on social media
- Schema markup: Schema markup helps Google clearly understand the business, its services, and the content structure.
- Core Web Vitals optimisation: Every component built to pass Google’s speed and stability thresholds
The result: a Google PageSpeed score of 90 out of 100. This score is not cosmetic. It translates into three concrete business advantages:
- Better rankings — Google uses Core Web Vitals as a confirmed ranking signal. Faster sites rank higher, especially when combined with a strong SEO strategy.
- Lower bounce rate — Research shows a 1-second delay in load time increases bounce rate by 32%.
- More conversions — Walmart found a 2% conversion increase for every 1 second of load time improvement.
For IFAD IT, a 90/100 score is a daily competitive advantage over every slower competitor in their market.
Results at a Glance
| Metric | Result |
| Google PageSpeed Score | 90 / 100 |
| Original Project Deadline | 3 Months |
| Actual Delivery Time | 1 Month |
| Time Saved vs. Deadline | 66% faster |
| Admin Dashboard Roles | 3 (Super Admin, Editor, Author) |
| Frontend Framework | Next.js (Server-Side Rendering + SSG) |
| Backend / CMS | Strapi (Headless CMS) |
| Live Website | ifadit.com |
| “Khan IT delivered our website in just one month — well ahead of our three-month deadline. The team was professional and communicative throughout, and the final result exceeded our expectations. The site loads fast, looks great, and our team can manage content without any technical help.”
— Mahbub Baset, Chief Operating Officer (FMCG Division), IFAD Group |
This project is one of several successful client campaigns featured in our collection of SEO and digital growth case studies.
Is Your Website Slowing Your Business Down?
If your website is slow to load, hard for your team to update, or invisible on Google, it is costing you leads every single day.
Khan IT builds custom websites for businesses across Bangladesh and internationally, combining development expertise with professional web design services that help businesses create a stronger online presence.
We use modern technology like Next.js and headless CMS to deliver sites that load fast, rank well, and are easy for your team to manage — without needing a developer for every small change.
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